SPORTS VIDEO PRODUCTION & MARKETING, MELBOURNE

SPORTS VIDEO PRODUCTION & MARKETING, MELBOURNE

Sport is what we do best. We make campaigns, partnership content and athlete stories for some of the countryโ€™s most loved teams and organisations, and the work travels well beyond their own channels. Weโ€™ve worked in multiple sports including AFL, Cricket Australia and NRL.
Sport is what we do best. We make campaigns, partnership content and athlete stories for some of the countryโ€™s most loved teams and organisations, and the work travels well beyond their own channels. Weโ€™ve worked in multiple sports including AFL, Cricket Australia and NRL.

capabilities

What we make for sport

Sports marketing campaigns

Partnership and sponsorship content

Membership and fan campaigns

Athlete stories and AFLW content

Match day and event coverage

Social and short form content

approach

Sports video production in Melbourne

We make sports video for clubs, leagues and the brands that partner with them. That includes Melbourne FC and St Kilda FC, Nike, Jordan with Foot Locker, and New Era at the Australian Open, across AFL and AFLW, cricket, NRL, basketball, tennis and community sport.

Sport runs on a fixture, so we plan the work around it. Membership films, partnership content and athlete stories are mapped out at the start of the season rather than chased week to week, and match day content is turned around the same day when that is what you need.

We handle the practical side too. Club and league sign off goes into the schedule early, and accreditation and rights clearance are sorted before anyone gets to the ground.

Filming at a stadium is different to filming on a set. The light changes, the subject is moving and you only get one go at the moment, so we bring crew who have done it before.

If you want to see how a job runs from the first brief to the final files, here is how we run a production.

selected sports works

sports marketing testimonials

โ€œWe have been so fortunate to work with Shotpro Group on these projects. They absolutely nailed the briefs and weโ€™re incredibly proud of the final product.โ€

โ€œThe Shotpro Group were instrumental in helping the Melbourne Football Club create a membership campaign that was cinematic, polished and impactful. The team were collaborative, passionate, creative and did a fantastic job in bringing our ideas to life. The two videos created with Shotpro Group were significant in helping us shift the narrative, warm the sentiment and prime our fans for the right offer - we ended up having our biggest membership day in club history with over 2000 members in 24 hours.โ€

Ana RaicaExecutive GM, St Kilda Football Club
Amy MorganGM Marketing, Melbourne Football Club

โ€œWe have been so fortunate to work with Shotpro Group on these projects. They absolutely nailed the briefs and weโ€™re incredibly proud of the final product.โ€

โ€œThe Shotpro Group were instrumental in helping the Melbourne Football Club create a membership campaign that was cinematic, polished and impactful. The team were collaborative, passionate, creative and did a fantastic job in bringing our ideas to life. The two videos created with Shotpro Group were significant in helping us shift the narrative, warm the sentiment and prime our fans for the right offer - we ended up having our biggest membership day in club history with over 2000 members in 24 hours.โ€

Ana RaicaExecutive GM, St Kilda Football Club
Amy MorganGM Marketing, Melbourne Football Club

Questions?

We are a Melbourne video production agency built for sport. If your question is not covered here, get in touch and we will answer it directly.

We are a Melbourne video production agency built for sport. If your question is not covered here, get in touch and we will answer it directly.

Sport usually needs more cameras and more coverage than other work, so the scope drives the number. A single athlete story, a match day package and a season-long membership campaign are all priced differently. Send us the fixture and what you need from it and we will quote it fixed.

Same day when it matters. We have cut content on site during events with edits live on social within hours. Campaign films follow the normal 4 to 5 week schedule.

Yes. We work with AFL clubs regularly and build time for club marketing, football departments, player managers and league compliance into the schedule from the start, because it always takes longer than anyone hopes.

A large part of what we do. New Era at the Australian Open and Jordan with Foot Locker both had to satisfy two brands at once. The trick is finding one story that serves both rather than an ad for either.

AFL and AFLW, cricket, basketball including streetball in Tokyo, tennis and community sport. Different codes, same rule: fans can tell instantly when content is made by people who do not watch the game.

Yes, including an AFLW draft story for Nike. We hold it to the same production standard as everything else we make, and audiences reward brands that do the same.

Hero films plus vertical edits for Reels and TikTok, square cuts for feed, teasers for paid media and stills where we have shot them, all captioned and ready to post.

We manage accreditation, venue rules and broadcast rights requirements in pre-production. Stadiums are strict about where cameras can go, and getting that wrong costs shoot days.

Tell us the season, the objective and the deadline. We will give you a straight answer on what is achievable in the window, then a plan and a fixed quote.

Sign up for Video Village, our bi-monthly trend report:

Sign up for Video Village, our bi-monthly trend report: