BRANDED CONTENT, MADE IN MELBOURNE

Branded content is scoped around access, time and talent rather than polish for its own sake, so the number follows the idea. Once we know who is on camera, where and for how long, we quote it fixed, and series are priced as a package.

An ad interrupts. Branded content earns its audience by being worth watching on its own, with the brand present but not shouting. The test is simple: would anyone choose to watch this if it were not attached to a brand?

Watch time and completion rate over impressions, because this content is chosen rather than served. Beyond that, brand search lift and the quality of the response tell you more than raw view counts.

Yes, and it usually should. A returning format builds an audience over time and spreads the production cost across more episodes.

Often, including musicians and athletes. Our job is protecting what makes them worth watching rather than scripting it out of them.

The brand owns the films, with usage windows for talent and music agreed before we shoot. We put the terms in the quote because renegotiating rights after launch is painful and expensive.

As long as it holds. We have delivered 3 minute films and a 16 minute live session. Audiences happily watch long content that earns the time and abandon short content that does not.

The hero film plus cutdowns, teasers, vertical edits, stills and captions. Series episodes each arrive with their own full asset set.

Tell us the audience you want to reach and what access you can offer. Access to real people and real stories is what decides whether branded content is any good.