COMMERCIAL VIDEO PRODUCTION MELBOURNE

We make national and global campaigns for globally recognised brands, working with a roster of award winning directors and partnering with agencies and in house marketing teams. One idea, built to travel across broadcast, social, digital and every screen the media plan touches. Recent campaign work includes Nike, Sumsub, AFL and Westpac.
We make national and global campaigns for globally recognised brands, working with a roster of award winning directors and partnering with agencies and in house marketing teams. One idea, built to travel across broadcast, social, digital and every screen the media plan touches. Recent campaign work includes Nike, Sumsub, AFL and Westpac.

capabilities

What we make for campaigns

Brand campaigns

Launch films

Rebrand campaigns

Talent and athlete campaigns

Retail and product campaigns

Campaign cutdowns for social

approach

Commercial video production in Melbourne

We make commercials and TVCs for broadcast, social and digital. Campaign work includes Nike, Jack Danielโ€™s, Melbourne FC and Sumsub.

A TV commercial and a social film are different jobs. Broadcast has to clear compliance, hold up on a big screen and work with the sound on. Social and digital advertising is watched on a phone, usually with the sound off, and the first few seconds decide whether anyone keeps watching. We make both, and we will tell you which one your idea actually needs.

Most of a commercial is won in the preparation: casting, locations and permits, a treatment that holds up on the day, then crew, direction and the edit. For broadcast we also handle clearances, CAD numbers and station delivery specs.

We plan the cut downs from the start, so the shorter versions feel like the same film rather than a summary of it.

If you want to see how a job runs from the first brief to the final files, here is how we run a production.

selected campaign work

client testimonials

โ€œThe Shotpro Group were instrumental in helping the Melbourne Football Club create a membership campaign that was cinematic, polished and impactful. The team were collaborative, passionate, creative and did a fantastic job in bringing our ideas to life. The two videos created with Shotpro Group were significant in helping us shift the narrative, warm the sentiment and prime our fans for the right offer - we ended up having our biggest membership day in club history with over 2000 members in 24 hours.โ€

โ€œWe couldnโ€™t have been happier with our recent TVC. The final result was fantastic, and the ShotPro team made the entire process feel easy from start to finish. They were professional, collaborative and genuinely great to work with.โ€

Amy MorganGM Marketing, Melbourne Football Club
Chloe RomanoffCreative Manager, Early Settler

โ€œThe Shotpro Group were instrumental in helping the Melbourne Football Club create a membership campaign that was cinematic, polished and impactful. The team were collaborative, passionate, creative and did a fantastic job in bringing our ideas to life. The two videos created with Shotpro Group were significant in helping us shift the narrative, warm the sentiment and prime our fans for the right offer - we ended up having our biggest membership day in club history with over 2000 members in 24 hours.โ€

โ€œWe couldnโ€™t have been happier with our recent TVC. The final result was fantastic, and the ShotPro team made the entire process feel easy from start to finish. They were professional, collaborative and genuinely great to work with.โ€

Amy MorganGM Marketing, Melbourne Football Club
Chloe RomanoffCreative Manager, Early Settler

Questions?

If your question is not covered here, get in touch and we will answer it directly.

If your question is not covered here, get in touch and we will answer it directly.

There is no set number. We have shot campaigns on an iPhone and we have shot them on the biggest volume stage in the southern hemisphere. We start with what your campaign needs, then work out the right way to make it. We will always be transparent about where the money goes, and we know how to make it go a long way.

6 to 10 weeks before launch is comfortable: concept and treatment, casting and locations, the shoot, then a proper post schedule with review rounds. Faster is possible, it just costs flexibility.

Concept and treatment, scripting, casting, locations and permits, crew, direction and full post-production. You get the hero film plus every cutdown the plan needs.

Yes. We cast through agencies or street casting and negotiate usage up front so the campaign can run as long as you need. Talent rights expiring mid campaign is the most expensive mistake in this business.

Usually a hero film plus 15 to 30 versions: shorter cuts, 9:16 and 1:1 crops and paid media edits, all planned on set so every crop is framed properly.

Yes, including clearances, CAD numbers and station delivery specs. We have made TVCs for national brands and handle the compliance as part of the job.

Regularly. We build the deliverables list from the media plan so every placement gets the right asset at the right length, which avoids the classic problem of a beautiful film in the wrong format.

Bring the business problem, the audience and the budget. Concepting is where we like starting, and some of our best work began as nothing but a launch date.

Send the brief, the launch date and the budget range. We will tell you honestly what fits in the window.

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